This request examines the extent to which TV sales houses use CPM/CPT as the primary method to sell linear campaigns.

Category: Requests

Date: 29 September 2020

Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure

Category: Requests

Date: 14 September 2020

The request looks into different solutions/systems/providers that are being used on video on demand (VOD) platforms.

Category: Requests

Date: 25 May 2020

Request recommending software for total video planning and yield management/price optimisation.

Category: Requests

Date: 1 May 2020

This request looks into the platform/provider/application that sales house is using for workflow airtime sales contracts.

Category: Requests

Date: 28 February 2020

This request looks into how young people (15-25 years) are targeted in media today, and specifically about the prevalence of youth TV channels.

Category: Requests

Date: 4 September 2019

This request looks at the organisational structures of sales houses, as well as the structure of creative departments

Category: Requests

Date: 3 September 2019

This request looks into how zero-rated spots are priced and what the prevalence of zero ratings is in various markets

Category: Requests

Date: 30 August 2019

This request looks into different training initiatives among sales houses for agencies aimed at re-educating (and re-motivating) planners - especially those who are digitally native.

Category: Requests

Date: 9 July 2019

This request looks into different initiatives on shortening the ad load

Category: Requests

Date: 28 June 2019

This request looks at the availability of addressable TV among members, and specifically whether a planning/self-service tool for addressable TV campaigns is in use.

Category: Requests

Date: 18 June 2019

This request explores broadcasters’ approaches and policies towards third-party cookie data collection and how they ensure compliance with GDPR

Category: Requests

Date: 22 February 2019

egta request looking at audience buying and audience segmentation in order to provide a benchmarking on this innovation.

Category: Requests

Date: 14 January 2019

Requests about average advertising time, sell-out rates and average spot lengths among member companies.

Category: Requests

Date: 1 November 2018

A request providing insights on the potential additional quality KPIs used by broadcasters to decide on the relevance of a programme, on top of audience figures.

Category: Requests

Date: 22 August 2018

An overview of sales houses' practice on the incusion or exclusion of bumpers and channels visuals within the ad break ratings.

Category: Requests

Date: 20 July 2018

A request looking at how do sales houses organise their branded content work, how independently is the dedicated department working and do they hire freelancers.

Category: Requests

Date: 13 July 2018

A request providing a broader overview of the revenue share and effectiveness of product placement and branded content formats for sales houses across the egta network.

Category: Requests

Date: 28 June 2018

egta request on the basis used by sales house to price and report sponsorship formats.

Category: Requests

Date: 8 June 2018

egta request on the reasons for TV channels to switch from SD to HD

Category: Requests

Date: 31 May 2018

egta survey looking at online spin-offs (online series derived and featuring one or several characters from a TV series) and extensions (app, game, website, videos, etc.) of TV series and shows, and the related monetisation opportunities.

Category: Requests

Date: 3 May 2018

egta request on publishers' experiences with different ad platforms used to monetize online video (standard and programmatic).

Category: Requests

Date: 19 April 2018

egta request on prime time definition and adload

Category: Requests

Date: 13 April 2018

egta request looking into the weight and evolution of special advertising formats within sales houses' total TV advertising revenue

Category: Requests

Date: 9 April 2018

egta request looking at rules and policies implemented by sales houses on data sharing and third party data tracking

Category: Requests

Date: 5 April 2018

egta request on the various display ad platforms used by publishers in the egta network.

Category: Requests

Date: 12 March 2018

egta request on gaming and betting advertisers and the kind of TV programmes they sponsor in different markets.

Category: Requests

Date: 9 March 2018

egta compilation of articles and studies on how will blockchain be applied to advertising and marketing, going through the potential challenges, opportunities and impact.

Category: Requests

Date: 7 March 2018

egta compilation of articles, presentations and studies on the complementarity of OTT and linear TV in times of anxiety from broadcasters to cannibalize their core revenues.

Category: Requests

Date: 7 March 2018

egta survey looking at the possibilities that are offered to viewers to watch TV programmes in time-shift, and at the related issue of ad-skipping.

Category: Requests

Date: 7 December 2017

egta compilation of articles and studies on the impact of ad break length on advertivising impact such as brand recall, memorization and acceptance.

Category: Requests

Date: 28 November 2017

egta survey looking at how TV Audience Measurement bodies price their services to broadcasters and how transparent they are with their fee structure.

Category: Requests

Date: 28 November 2017

egta compilation of cases featuring advertisers who shifted their advertising investment from Digital back to TV.

Category: Requests

Date: 28 November 2017

List of the main restrictions that apply to the sponsorship of technical partners (e.g. official timekeeper of a competition) in sports events.

Category: Requests

Date: 1 September 2017

Compilation of innovative creative TV advertising cases.

Category: Requests

Date: 29 August 2017

egta survey looking at sales houses' pricing policy for standard TV spot lengths (spot length price indices).

Category: Requests

Date: 28 August 2017

egta survey looking at sales houses' usage of TV targeting products allowing to move beyond age and gender demographics to behavioural target groups.

Category: Requests

Date: 28 August 2017

egta survey looking at TV broadcasters' relationship with telecommunication operators.

Category: Requests

Date: 31 March 2017

egta compilation on the split of TV ad spend per age group (and/or other types of groups), with an emphasis on elder target groups – the so called ‘grey audience’.

Category: Requests

Date: 30 March 2017

egta survey looking at TV sponsorship's sales process (in the framework of this request, sponsorship includes only billboards around TV programs and trailers).

Category: Requests

Date: 29 March 2017

egta survey looking at the organisational structure of TV sales houses.

Category: Requests

Date: 17 February 2017

egta overview on data strategies for TV.

Click here to download.

Category: egta insights

Date: 1 February 2017

egta survey looking at TV sales houses's revenue sources from non-media activities.

Category: Requests

Date: 20 January 2017

egta survey looking at the existing booking tools for TV airtime sales made available by sales houses to their clients, including information on tools's functionalities.

Category: Requests

Date: 19 January 2017

egta survey evaluating the possibilities for viewers to time-shift TV programmes and assessing the impact of time-shifted viewing (TSV) on the advertising market, mainly with regards to ad skipping.

Category: Requests

Date: 8 September 2016

egta survey looking at the use of fidelity/loyalty index in terms of viewership to improve programme grid's planning and forecasting.

Category: Requests

Date: 30 August 2016

egta survey looking at business intelligence and analytics tools used by TV and radio sales houses, including information on results and benefits from using those tools.

Category: Requests

Date: 1 June 2016

A compilation of presentations and studies including figures and insights proving that TV has a greater ROI than any other media.

Category: Requests

Date: 20 May 2016

A compilation containing information on the structure and financing of Joint Industry Committees (JICs) in Europe

Category: Requests

Date: 29 April 2016

A compilation of studies and press articles proving that native digital advertising - video ads specifically designed for digital use - is more effective than linear TV spots used on digital devices as pre-, mid- or post-rolls.

Category: Requests

Date: 29 April 2016

egta survey looking at the price policy for premium positions in the advertising break (first, second, second to last and last spots in the break)

Category: Requests

Date: 14 April 2016

egta was looking for pieces of research / studies / figures to prove the efficiency of prime time slots vs. other day parts.

Category: Requests

Date: 23 February 2016

egta is looking at media monitoring tools/software that allow users to have direct access to pre-selected data such as press articles on specific topics, market data, specific studies etc.

Category: Requests

Date: 17 February 2016

Category: Requests

Date: 12 February 2016

egta gathered information on IT solutions used by sales houses across Europe and beyond.

Category: Requests

Date: 7 October 2015

egta gathered information on the trends of news viewing times in Europe

Category: Requests

Date: 7 October 2015

egta compiled information on different auto-promotion campaigns carried out by its members.

Category: Requests

Date: 7 October 2015

The European Commission is preparing a review of the Audiovisual Media Services Directive (AVMSD).

Category: EU News

Date: 30 September 2015

European Commission has opened a consultation on online platforms, cloud & data and liability of intermediaries.

Category: EU News

Date: 24 September 2015

egta compiled a wide number of crative spots and special ads (2010 - 2015).

Category: Requests

Date: 1 September 2015

European Commission has published a draft energy efficiency labelling regulation.

Category: EU News

Date: 15 July 2015

egta's overview on virtual advertising and product placement. This compilation includes data from egta member sales houses as well as a number of video examples.

Category: Requests

Date: 26 March 2015

egta compilation on sales houses who joined their forces in negociations with agencies and advertisers.

Category: Requests

Date: 18 February 2015

This compilation includes an overview of over-the-top services in Europe.

Category: Requests

Date: 8 January 2015

egta compiled information on zero-rating GRP rule.

Category: Requests

Date: 1 January 2015

egta compiled information on different content distinction measures used in VOD and catch-up TV.

Category: Requests

Date: 19 November 2014

egta compiled information on pre-rols offered by YouTube and broadcasters.

Category: Requests

Date: 7 October 2014

egta compiled information on the measurement of total TV audience.

Category: Requests

Date: 18 February 2014

egta compilation on HbbTV (TV).

Category: Requests

Date: 4 December 2013

egta compiled information on different types of sponsorship used by its member sales houses.

Category: Requests

Date: 2 July 2013

This compilation includes information on web-TV across Europe (25 markets) and beyond (South Africa).

Category: Requests

Date: 13 April 2013

egta gathered information on cross-channel promotion across Europe and beyond.

Category: Requests

Date: 5 February 2013

This compilation includes information regarding research departmen structures in egta member companies.

Category: Requests

Date: 24 January 2013

egta compiled information on the use of product placement by its member sales houses.

Category: Requests

Date: 4 December 2012

This compilation includes information on non-spot revenue in Europe.

Category: Requests

Date: 26 July 2012

egta compiled information on measurement methods relating to Web-TV.

Category: Requests

Date: 5 March 2012

egta compiled information on the evolution of Tv adspend of car industry.

Category: Requests

Date: 24 February 2012

egta gathered information on on the use of online ad blockers and their impact on the online video business.

Category: Requests

Date: 17 February 2012

egta gathered information on VOD ad formats used by its members.

Category: Requests

Date: 24 November 2011

egta gathered information on different rate card systems and target groups.

Category: Requests

Date: 18 October 2011

egta compiled information on local and regional advertising across Europe.

Category: Requests

Date: 20 September 2011